In 2006, Alok Jha of The Guardian criticized Maxim for encouraging excessive alcohol consumption and sexual objectification of women. The Centre described Maxim as consisting of "sexist bravado and racist imagery". In 2004, the Gender Issues Centre, an on-campus feminist organization at Lakehead University in Thunder Bay, Ontario, protested an on-campus "Thunder Bay Boob Idol" event sponsored by Maxim and Coors Light. Events and controversies The Black Crowes In May 2022, Nicki Minaj was named as the creative director and global ambassador of MaximBet. In April 2022, just after the Major League Baseball lockout ended, MaximBet entered into an endorsement deal with an active MLB player, Charlie Blackmon of the Colorado Rockies, as a brand ambassador. In late September 2021, MaximBet expanded its operations and its brand launched in Indiana. In September 2021, MaximBet made its debut in Colorado, when they partnered with Johnny Nolon's Saloon and Gambling Emporium. In April 2021, Maxim collaborated with international sports betting operator, Carousel Group, to create MaximBet, a licensed iGaming and sports betting services provider. The Indonesian edition of the magazine Maxim stopped circulating in August 2017 in Indonesia and its last cover was the Australian model Jessica Gomes. On January 13, 2016, Gilles Bensimon joined Biglari as a special creative director. At one point in 2015, the staffer said, Biglari decided to throw out a nearly complete version of the December issue to completely redesign the magazine. In January 2016, Biglari officially took over as editor-in-chief of Maxim, though a Maxim staffer said that the new masthead title just formalized what had always been clear since Biglari's purchase Biglari exercises full editorial control over Maxim. Lanphear left the magazine in November 2015. During Lanphear's tenure, the September 2015 issue featured actor Idris Elba on its cover, marking the first time that the magazine did not have a woman on the cover. On February 27, 2014, entrepreneur Sardar Biglari, the founder of Biglari Holdings and Biglari Capital, purchased Maxim. The Argentinian edition of the magazine Maxim stopped circulating in March 2013 in Argentina and its last cover was the Argentinian model Valeria Degenaro. īetween 20, Maxim eliminated two issues, going from 12 issues a year to 10, and decreased its circulation numbers by 20%, from a reported 2.5 million to only 2.0 million. was later charged with fraud relating to the transaction. In 2013, Alpha announced the sale of Maxim to the newly created Darden Media Group, but Darden was unable to raise the money. Quadrangle Group gave up on its investment in Alpha Media Group in August 2009, making Cerberus Capital Management the majority partner. As of April 23, 2009, Dennis Publishing has announced that it will no longer produce a print edition of Maxim in the UK, though the website for the UK version will remain. On June 15, 2007, private equity firm Quadrangle Group, along with long-time media executive Kent Brownridge, announced the acquisition of the parent company of Maxim, Blender, Stuff, and in the United States, under the name Alpha Media Group. Jessica Simpson holding a copy featuring her on the cover, 2007 On June 5, 2006, the magazine announced plans to build a casino on the Las Vegas Strip north of Circus Circus, but the casino plan failed after local condominium owners complained that the proposed casino would ruin their view. Since 2005, in Argentina, the Argentinian edition of Maxim magazine began to adapt and approximate the styles of the American adult magazines Penthouse and Hustler, publishing photos of Argentinian models in thongs and topless. Following the Sirius-XM merger in late 2008, the Maxim brand was dropped, and the channel is now known as Sirius XM Stars Too. On February 5, 2005, Maxim Radio, featuring male-oriented talk programming, debuted on Sirius Satellite Radio. On December 2001, Editorial Televisa published the Spanish-language edition of Maxim magazine for Latin America and the Hispanic communities of the United States, its first cover was Colombian model and actress Sofía Vergara. It contains content not included in the print version, and focuses on the same general topics, along with exclusive sections and videos. Maxim was founded by Felix Dennis (1947–2014) in 1995 and expanded to the United States in 1997. Maxim magazine publishes 16 editions, sold in 75 countries worldwide. Maxim Digital reaches more than 4 million unique viewers each month. Maxim has a circulation of about 9 million readers each month. Maxim (stylized in all caps) is an international men's magazine, devised and launched in the UK in 1995, but based in New York City since 1997, and prominent for its photography of actors, singers, and female models whose careers are at a current peak. Cover of the August 2017 issue, featuring Alexis Ren
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